Course Modules

Introduction to Digital Marketing

  • Overview of Digital Marketing
  • Traditional Marketing vs. Digital Marketing
  • Importance and Scope of Digital Marketing
  • Key Concepts and Terminology

Search Engine Optimization (SEO)

  • Basics of SEO: On-page and Off-page
  • Keyword Research and Analysis
  • SEO Tools & Techniques (Google Analytics, Search Console)
  • Link Building Strategies
  • Content Optimization for SEO
  • Local SEO

Search Engine Marketing (SEM)

  • Introduction to Google Ads
  • Creating Effective Ad Campaigns
  • Keyword Bidding Strategies
  • Ad Copywriting & Optimization
  • Conversion Tracking and Analytics
  • Budgeting and Reporting

Social Media Marketing (SMM)

  • Understanding Different Social Media Platforms
  • Developing a Social Media Strategy
  • Content Creation & Scheduling
  • Social Media Advertising (Facebook, Instagram, LinkedIn Ads)
  • Social Media Tools and Analytics
  • Community Engagement

Content Marketing

  • Content Strategy Development
  • Blogging for Business
  • Copywriting Techniques
  • Visual Content Creation (Graphics, Video)
  • Storytelling in Digital Marketing
  • Measuring Content Effectiveness

Email Marketing

  • Building an Email List
  • Crafting Effective Email Campaigns
  • Segmentation and Personalization
  • Automation and Drip Campaigns
  • A/B Testing for Emails
  • Analyzing Email Campaign Performance

Pay-Per-Click (PPC) Advertising

  • Understanding PPC & Paid Ads
  • Google Ads and Display Networks
  • Landing Page Optimization
  • Ad Budgeting and Bidding
  • Ad Retargeting and Remarketing
  • Performance Analysis

E-Commerce Marketing

  • Overview of E-Commerce Marketing Strategies
  • SEO for E-Commerce Websites
  • Optimizing Product Pages for Conversion
  • Shopping Ads and Google Merchant Center
  • Email Marketing for E-Commerce
  • Customer Retention Strategies

 


Course Highlights

  • Practical Learning: Real-world case studies and live projects to apply your knowledge.
  • Industry Experts: Learn from experienced professionals with years of hands-on experience.
  • Certification: Gain a recognized certification to boost your career opportunities.
  • Job Assistance: Get guidance on landing digital marketing roles with portfolio building and interview preparation.

 

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