Course Modules
Introduction to Digital Marketing
- Overview of Digital Marketing
- Traditional Marketing vs. Digital Marketing
- Importance and Scope of Digital Marketing
- Key Concepts and Terminology
Search Engine Optimization (SEO)
- Basics of SEO: On-page and Off-page
- Keyword Research and Analysis
- SEO Tools & Techniques (Google Analytics, Search Console)
- Link Building Strategies
- Content Optimization for SEO
- Local SEO
Search Engine Marketing (SEM)
- Introduction to Google Ads
- Creating Effective Ad Campaigns
- Keyword Bidding Strategies
- Ad Copywriting & Optimization
- Conversion Tracking and Analytics
- Budgeting and Reporting
Social Media Marketing (SMM)
- Understanding Different Social Media Platforms
- Developing a Social Media Strategy
- Content Creation & Scheduling
- Social Media Advertising (Facebook, Instagram, LinkedIn Ads)
- Social Media Tools and Analytics
- Community Engagement
Content Marketing
- Content Strategy Development
- Blogging for Business
- Copywriting Techniques
- Visual Content Creation (Graphics, Video)
- Storytelling in Digital Marketing
- Measuring Content Effectiveness
Email Marketing
- Building an Email List
- Crafting Effective Email Campaigns
- Segmentation and Personalization
- Automation and Drip Campaigns
- A/B Testing for Emails
- Analyzing Email Campaign Performance
Pay-Per-Click (PPC) Advertising
- Understanding PPC & Paid Ads
- Google Ads and Display Networks
- Landing Page Optimization
- Ad Budgeting and Bidding
- Ad Retargeting and Remarketing
- Performance Analysis
E-Commerce Marketing
- Overview of E-Commerce Marketing Strategies
- SEO for E-Commerce Websites
- Optimizing Product Pages for Conversion
- Shopping Ads and Google Merchant Center
- Email Marketing for E-Commerce
- Customer Retention Strategies
Course Highlights
- Practical Learning: Real-world case studies and live projects to apply your knowledge.
- Industry Experts: Learn from experienced professionals with years of hands-on experience.
- Certification: Gain a recognized certification to boost your career opportunities.
- Job Assistance: Get guidance on landing digital marketing roles with portfolio building and interview preparation.